Leveraging marketing automation success management learnings to the whole group
With frequent acquisitions it’s important for Dassault Systèmes to provide new business entities with a state-of-the-art marketing engagement platform.
Resources
New Gartner Magic Quadrant Released on CRM Lead Management 2016
Gartner names Marketo leader in their Magic Quadrant for CRM Lead Management for the fifth consecutive year.
Marketing at scale: Diederik's MarketingProfs.com interview
"If you zoom out far enough, it can make you a strategic partner for growth." Read the full MarketingProfs.com article on marketing at scale growing pains.
Planon, Marketo frontrunner in The Netherlands, outsourced projects related to GDPR, data quality, and campaign deployment to us
A success journey towards digital transformation
Nacht van de Content [DUTCH]
Ik heb deze korte blogpost geschreven, zodat jij als bezoeker makkelijk de presentatie kan downloaden. Via de onderstaande links kun je ook additionele achtergrondinformatie en voorbeelden vinden.
Download my Adobe Marketo Summit 2016 slides
Thank you to those that attended Diederik's presentation at the Marketo Summit in Las Vegas. He's written this short blog post for you to easily access some of the materials he showed on the big screen.
A personalized approach with faster sales results in the software industry
PinkRoccade, and other line of business at Total Specific Solutions (TSS), needed other marketing tactics to enable a personalized approach to stay ahead of competitors.
How sales alignment can accelerate digital growth
More details on an anecdote Diederik shared during his presentation at the MGM Grand in Las Vegas at the Marketing Nation Summit.
Diederik's presentation at a channel marketing event in Berlin
Diederik was asked to present on marketing automation during the SolidWorks channel marketing event in Berlin in December.
Top Lead Generation Strategy for 2016 - 27 Marketing Leaders Pitch in
Early 2015, Jeff Coveney from RevEngineInsider.com asked Diederik to pitch in on a marketing automation article. Now Jeff asked him to share something on his lead generation strategy for 2016.
Improving sales alignment, lead management, and the Marketo setup, to generate more sales ready leads
EMEA received the ‘keys’ to Marketo from the US office, but was unable to leverage Marketo’s potential to boost the business in EMEA.
B2B Marketing Trends for 2016 (DUTCH)
What are the B2B marketing trends for 2016? One of the most popular Dutch B2B marketing blogs in The Netherlands, B2Bmarketeers.nl, asked 10 B2B marketing experts to pitch in.